You can identify among a crowd those prospective business partners by indulging them into discussions for your business proposals. This is technically called as "Lead Generation". It is about finding unique methods to gain the attention of people towards your business. You can provide an ample amount of perks to create that interest in them so that they would want to look for more information towards your brand.
This typically works out well and that what exactly called. It is nothing but a way of preparing your potential customers to your business and steer them to the extent of making them buy your products.
However, the question arises that when your product is already in good shape, then buyers will automatically be buying it. Then what is the need for this? Well, the answer lies in the kind of relationship you build with your potential customers.
It can be those strangers and potential customers that may show an organic interest in your business and might want to initiate a business proposal with you versus you as an owner of the business initiating a discussion with them. The former approach makes it easier for the future customers to buy from you over the given point of time.
In the concept of inbound marketing methodology, it comes with the level 2 stage of learning. Its role becomes significant when you have already attracted your targeted audience and are almost on the brink of actually converting those set of the audience into leads for your sales team.
Let's talk about creating the best fit for the idea of lead generation into the inbound marketing methodology domain. For this, we first need to understand the concept of this in detail.
Suppose a visitor has come across your business, it could be through any means such as your company's website, or a blog promoting your venture or even through a social media platform. Once he identifies if it interests him, he will try to look for a CTA button which is a Call-To-Action button. This CTA button actually will prompt him to take some more actions if he wants to get the information in detail.
Another form of generating leads us through a landing page through which you can understand the specific need of the guest who clicked to access that landing page.
Attaching a form with multiple fields is also a good way to generate leads. If this form is embedded in the website then you can capture the needs and requirements of the customer through his response in the given form.
How to Validate a Lead
There can be an odd number of visitors to your website, but how can you identify that which one of them can be converted into leads? So let's try to figure out that way to ensure that which visitor is actually interested in your product or can be a potential lead.
Basically, the list of leads is generated from the information collected from multiple sources. This kind of information can come in various forms. It could be in the form of people seeking for job applications, or a person sharing details to avail a shopping coupon, or a user sharing its details to download some educational information such as an eBook, podcast etc.